You may be missing out on quality leads for your franchise. Facebook is one of the most popular social media platforms. If you are not using it as part of your marketing strategy, you may be missing something big. Below are three ways Facebook marketing can grow your franchise.

Highly Targeted

Facebook has highly targeted advertising options that enable you to reach a targeted audience so you can connect with those who are most likely to engage with your content. Facebook offers targeting options that enable you to reach users within a specific age range, within a certain geographic location and even those who speak certain languages. You can also opt to include or exclude users from your audience based on their behaviors and interests as well as connections to pages.

You can also create custom audiences and lookalike audiences with Facebook. Custom audiences can be generated to be people you already know based on the information you provide. Lookalike audiences are beneficial for franchise leads because they make it possible for you to reach out to those who are most likely to have an interest in your business.

Increases Awareness

By maintaining an active presence on Facebook, you have a tool at your fingertips that enables you to increase awareness while gaining exposure to your franchise. There are nearly 2 billion monthly active users on Facebook, which means there is a high possibility that at least a part of your target audience is active on the platform. If increasing awareness of your franchise is of interest to you and your business, Facebook marketing can help.

Reveals Key Insights About Followers

Social sites like Facebook make it possible for businesses to unveil valuable information about customers’ needs and opinions. With Facebook, you can hone in on what your followers are saying and modify to better meet their interests and needs. When people have questions about your franchise, they can reach out to you via Facebook if you use the platform, which offers you the opportunity to give them the answers they need and let them know you care while increasing your credibility.